BrainMatriX, Inc., is committed to preserving your privacy. From time to time, we may update this policy to improve or clarify our privacy efforts. The people who bring BrainMatriX® products to life are passionate about education and dedicated to enriching the lives of children and adults through learning. Because we believe that learning and personal development are best achieved in an atmosphere of fun and safety, your confidence in our products and conduct is essential to our aspirations. The following sections set forth policies designed to provide assurance to our customers, and to be the foundation of their trust.

Collection of Information
It is possible to access much of our Web site without providing any personally identifiable information with the exception of purchasing products and services from our online store. However, BrainMatriX may request and/or collect information from you on a voluntary basis when you: (1) register with us; (2) buy products from us; (3) participate in contests, events or promotions; (4) send questions or comments via e-mail to BrainMatriX customer support; and/or, (5) fill out online surveys. The requested information may include personal information such as your name, e-mail address, telephone number, and home address. For some activities, we may also ask you to create a password and to provide demographic information such as your age, the gender and birthdates of children in your household, and toy and game ownership and preferences. If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. This allows us to tailor the notices we send you and the content we provide you according to your preferences and interests.

Registration
If you wish to register with one of our sites or register a BrainMatriX product, you may be asked to supply personal information such as your full name, e-mail address, and (in the case of product registration) mailing address. We may also ask you to provide demographic information such as your birthdate, gender, the birthdates and genders of children in your household, the postal code and country in which you live, and information on products you own or of interest to you. BrainMatriX uses such information to periodically contact you with product information news, special offers and relevant announcements (including service announcements) and to provide other exclusive benefits to those who register their products on our sites.

On-line purchases
When you purchase products from our online store, and with your consent at the time of purchase, BrainMatriX may provide your information to outside companies that offer products or services that may be of interest to you if you an adult (18 or over). We will remove your name from any list we provide to outside companies, if you contact us: support@brainmatrix.com. Please note in the subject line “Online Purchase”. In special circumstances, BrainMatriX may give other companies access to our information database, but only if necessary to allow them to provide database or server maintenance or security, help us process and fulfill orders or requests, or provide other similar services to BrainMatriX. If we do provide access, we require those other companies to sign confidentiality agreements promising to keep secret any information they see. If BrainMatriX believes that anyone's behavior on our sites may damage us or our sites or anyone else, we may disclose the relevant personal information in order to prevent this harm. In that case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose